- To give primacy to the human and spiritual, rather than to the
material values of life.
- To encourage the daily living of the Golden Rule in all human
relationships.
- To promote the adoption and the application of higher social,
business, and professional standards.
- To develop, by precept and example, a more intelligent, aggressive,
and serviceable citizenship.
- To provide, through Kiwanis clubs, a practical means to form enduring
friendships, to render altruistic service, and to build better communities.
- To cooperate in creating and maintaining that sound public opinion
and high idealism which make possible the increase of righteousness, justice, patriotism,
and good will.